Join Our Doctory Directory
New Voice of Healthcare with Doctor Ratings & Reviews
Over 40,000 Doctors Listed & 15,000 Visitors per Month

WHAT IS BOOK OF DOCTORS?

BENEFITS and COMPETITIVE ADVANTAGE

1. Cost efficient means of online advertising
1. Advertising with major search engines like Google, Yahoo, and MSN are prone to click fraud and will end up costing you more money with no immediate results.
   • For example, you are a doctor and sign up with Google and set a daily budget of $10 per day. Your ads will appear on Google's search results under the paid advertisements based on specific keywords and phrases. Each time a visitor clicks on your ad, you're billing from 20 cents to 2 dollars per click. Visitors and /or competitors can simply click on your ads and bill your account without actually physically visiting your office. No patient visit means no revenue for your practice and wasted ad money. Once your budget is filled, your ads will no longer appear. This is a big issue with online advertising and competitors use this loophole to increase your costs and eliminate your ads. Have you converted any clicks to real patients?
2. Advertising on Yellow Pages (and other paper directory listings) is an outdated form of attracting new patients around your area. How much are you spending on the yellow pages? $300, $500, $1000 per month? With no conversion tracking and monitoring of those advertisements, you have no proven results.
   • The next-generation patient goes straight to the Internet for all their information, including healthcare providers and patient care. People rarely pick up a phone book to search, and online internet searches are growing daily. Are you a part of this search?
3. For a small monthly or annual fee (please click here to contact an account executive), your medical profile will be regularly updated and available to prospective patients who are searching online without any hidden costs or additional fees. BOD can offer you higher conversion rates and lower fees than advertising with Google or Yahoo.
   
   
2. Grow your business with new patients searching the Internet
1. Access a larger market of patients searching for doctors. Patients are willing to travel longer distances to find the right doctor for them. It is no longer about finding the closest doctor, and rather about quality of service.
2. Every medical practice always enjoys more business and the potential for expanding to multiple office locations. What business owner doesn't want that? Online directory listing is the most efficient form of capturing new patients surfing the Internet. A recent poll of college graduates claim they would use Internet search as their first resource for finding a doctor.
3. Book of Doctors is capturing over 2000+ unique visitors daily and growing each month. BOD appears in all major search engines (Google, Yahoo, and MSN) with targeted keywords and phrases to attract the right traffic to our doctors. Book of Doctors has been building top search engine results for the past 5 years and has resulted in many Top 10 results for common healthcare searches like:
   • “pediatrician ratings” - #2
   • “doctor ratings” - #5
   • “doctor reviews” - #2
   • "gynecologist ratings” - #2
   • "gynecologist reviews” - #1
   • “chiropractor reviews” - #1
   • “dermatology doctors” - #1
   • “ gastroenterology doctors” - #1
   • “urology doctors” - #1
   • “acupuncture doctor” - #1
   • “neurology doctors” - #1
     
     
3. Provide extensive information about your practice
1. Do you have a website?
   • YES – How much traffic are you getting? How many new patients visit you? What active marketing is helping new patients find your website? We can help increase viewers to your website by directing patients with specific interests from Book of Doctors . These visitors are targeted patients who have identified certain medical needs that result in a higher conversion rate to real patients.
   • NO – Establish an online presence instantly without spending thousands of dollars . Avoid hiring expensive web personnel for managing your online information. No Web knowledge is needed as our account managers will take care of making sure your listing has all the important information to drive new patients to you.
2. Provide information for patients to learn more about your practice. Insurance companies only list your address and phone number. What makes you stand out? What attracts a new patient to visit your office? From healthcare mission statement to hobbies, we provide endless options to list information about yourself and your practice (all data is voluntary and does not affect your position in search results). Basic information such as health insurance, office hours, parking type, education, etc. are commonly-overlooked factors when patients are looking for new doctors.
   
   
4. Compile reliable patient feedback to help improve patient care
1. What are you doing well and what needs improvement? Single source for improving your medical practice and making sure your staff is performing optimally . Are your wait times too long? Is the billing correct? How clean is your office? We help facilitate constructive feedback for you to improve your business.
2. Rating and review system are optional features at no additional cost. If you feel the system is not accurate, you can dispute individual reviews or disable ratings and still provide detailed information about your practice to attract new patients. We realize patient feedback can be biased at times, and our system works with each doctors' needs.
   
   
5. Gain quality referrals from current patients
1. Patients also want referrals and comments from other patients before making their decision. Approximately 38% of new patients are the result of referrals from friends, family, and other patients. This number will only grow as people become more accustomed to review sites such as Yelp, Citysearch, and Zagat.
2. Consider the number of online reviews you look at when searching for a restaurant. Of all the different types of information people search for online, identifying a healthcare provider is perhaps the most significant. You can imagine the research effort that goes into selecting a doctor, with the focus being on patient reviews and referrals. Healthcare is predominantly a referral system that has shifted online. Garnering positive reviews from current patients will help guarantee new patient visits.

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